La Presserie

Packaging

La Presserie is known for crafting some of the most delicious cold pressed juices. But only recently they've decided to add a line of 3 new flavours especially made for kids. The challenge was to preserve the brand’s known identity while still appeal to its new young audience. The Doodle Approach made the most sense when it came to not only the label design but also the redesign of their logo badge.

NEW Cold Pressed Smoothies

Following the success of the cold pressed juices launch, La Presserie decided to expand their youth line even further by adding a new Smoothies series. This new collection was catered for a tween consumer target.

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