This identity was conceived with the intent of capturing the company’s both fresh & innovative spirit. 
FoodHero's name already echoed strength and solidity before any visual interpretation was explored. The challenge was to stay away from the "Superhero" universe while still find a relevant solution. Two simple leafs strategically placed would suffice. The overall choice of colours, graphic shapes and typography play an important role in establishing the essence of the brand as well as its functionality.
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